The goal in brief
GoalNo plastic flowing to the sea from the world’s 10 most polluting rivers.
Why it matters
A 2017 study estimated that just 10 rivers carry 88 to 95% of the plastic that rivers deliver to the sea.1 Newer research using field measurements spreads that load across more than 1,000 rivers, with small urban rivers among the worst,2 so plastic has to be caught on far more waterways than first thought.
How we’ll know it’s done
- Finish line
- No plastic reaching the sea from the 10 top-ranked rivers in the 2017 study,1 on the way to the G20’s goal of zero new marine plastic by 2050.3
- What counts
- Plastic caught in the river and recycled or safely disposed of, not just pushed downstream.
- How it’s checked
- Plastic counts at river mouths and barriers, and river models checked against field measurements.
- Our part
- Our campaign reports the pounds of ocean-bound plastic it stops in rivers each month.
What follows
- Far less new plastic reaching the ocean.O-01Clean up all ocean pollution
- Cleaner rivers for the communities that drink, wash and fish in them.H-03Establish universal access to clean drinking water
- Waste systems that collect and recycle plastic instead of dumping it.E-04Establish global zero waste through circular economies
- Mangroves and coasts at river mouths less choked with trash.E-09Regenerate coastal ecosystems to be resilient against natural disasters



